What a real redesign looks like
1. Crawl the old site. We map every ranking URL, every backlink, every image alt tag. Nothing gets lost.
2. 301 the URLs. Old page → new page, one-to-one. Your Google authority carries over.
3. Rebuild the shell. Mobile-first, sub-1-second load, WCAG-compliant, schema.org markup on every page type.
4. Wire the AI receptionist. Bot greets returning visitors and new ones the same way.
5. Ship in a week. Draft on Day 3, live on Day 7.